Worldwide access to broadband networks is creating a new platform for distributing high-quality audiovisual contents.

The concept of TV entertainment is going through some major changes. One fifth of North Americans viewers is leaving their remote controls behind. Instead, they are clicking on their mice to watch prime time programs, especially working women which will no longer stay attached to traditional programming grids, according to a recent research of Integrated Media Measurement Inc. (IMMI).

Instead program linearity, on demand content. Half of the people that watch TV through the internet do watch their programs as soon as they become available, and start to use their computer instead of their TV sets, according to the research. The other half relies on the internet to watch programs they’ve skipped or to watch again something they are willing to.

TV broadcast goes digital and HD, and new interactive apps. Video migrates to new devices, such as cell phones, computers and DVRs.
 
Users begin to have possibilities of exploring  the long tail of the content, granting access to a niche programming that was not before available in the conventional media.

New ways of watching and making, new business models, new technologies and languages, new platforms and new regulation are some of the perceivable changes right ahead, that will be focused on this third edition of TV 2.0, the pioneer Brazilian event to debate these and other issues such as:

• digital e interactive TV
• on-demand video and pay-per-view
• collaborative content and USG
• IPTV, wideband and TV distribution platforms in the Internet
• Mobile TV and cell phone TV
• New advertising frameworks, segmented views e new revenues
• New languages and formats

TV 2.0  Conference is a must-attend event for the professional markets of TV, PAY-TV, telecom, mobile, ISP, content providers and programmers, as well as for all those in the vanguard of digital media.