Platinum Sponsor |
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Bronze Sponsor |
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Table Top Sponsor |
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Media Partners |
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Promotion |
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*PROGRAM |
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8h00 - 9h00 AM |
Registration |
9h00 - 10h30 AM
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Presentation: "Internet: the new TV?"
After the start up boom, how web video platforms are developing. Which business models are standing out. The evolution of technology.
Keynote
Federico Grosso (VP, Blinkx, USA) |
10h30 - 11h00 AM |
Coffee-break |
11h00 – 12h30 PM
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Panel: "Producing for the new platforms"
The business models which allow the viability of internet, games, mobile and other platforms production.
Panelists
Cristina Félix (WTN)
Sabrina Nudeliman (Elo Audiovisual)
Eduardo Camargo (Colméia) |
12h30 - 2h30 PM |
Lunch |
| 2h30 - 3h30 PM |
Presentation: "Metrics & monetizing: quantifying the new media market for the advertisers"
A comprehensive analysis of the new media from the perspective of their value as vehicles to advertising, according to the data from the largest audience research institutes in the US.
Speaker
Larry Gerbrandt (Media Valuation Partners, USA) |
3h30 - 4h00 PM |
Cofee-Break |
4h00 – 5h30 PM |
Debate: "New platforms = new media?"
What are the viewpoints of advertisers, agencies and traditional vehicles on the new entertainment platforms as mass media? What’s the top level limit of growth? How will integration between the new and the traditional media occur?
Panelists
Gil Torquato (UOL)
Marco Chiaretti (Estadão)
Luiz Olivalves (Band)
Marcelo de Sales Gomes (Grupo M&M) |
Wednesday, Sep 17, 2008 |
| 8h00 - 9h30 AM |
Registration |
| 9h30 - 10h30 AM |
Presentation: "Video, the new face of the web"
What is happening to the web video traffic in the US, Latin America, and in the rest of the world. A global overview of the internet video hype and its trends.
Speaker
Alex Banks (comScore, USA) |
| 10h30 – 11h00 AM |
Coffee-break |
11h00 – 12h00 PM |
Presentation: "Internet Olympics"
ISP Terra’s case of Beijing Olympics webcasting for Latin America, world’s first exclusive web video coverage.
Speaker
Paulo Castro (Terra) |
| 12h00 - 2h00 PM |
Lunch |
| 2h00 - 3h00 PM |
Presentation: "IPTV: the Spanish experience"
An analysis of the world pioneer Spanish IPTV case. How do services work, how subscribers behave, competition strategies.
Keynote Speaker
Joaquin Garcia Orbea (Imagenio, Telefónica de España) |
| 3h00 - 3h30 PM |
Coffee-break |
| 3h30 - 5h00 PM |
Panel: "Pay-TV 2.0"
How PPV and VOD services are developing in different platforms in Brazil: cable, satellite, IPTV and mobile. Revenue possibilities for carriers, programmers, and producers.
Panelists
Julio Freirias (Brasil Telecom) |
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* Converge Comunicações makes all possible efforts to keep the original program grid. However, delays and last-minute cancellations and/or changes may occur. Presentations, as authorized by their owners, will be available for download soon after the end of the event. Lunch and coffee-breakes are included in the registration fee. Parking is available on site, and is not included in the registration fee. Please contact us about group and other special fees: info@convergecom.com.br. Further information is available on the website www.convergecom.com.br/eventos. |
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