*PROGRAM |
21/Oct/2008 Tuesday |
8h30 – 9h00 AM |
Registration |
9h00 – 10h30 AM |
Presentations - "Roadmap to corporate mobility"
Carriers and companies are getting ready to integrate resources from cell phones, smartphones and broadband mobile networks to sales needs, customer service, support, and CRM.
Speakers
Wagner Mancini (Galileo)
Marcelo Condé (Spring Wireless)
Alexandre D´Aquino (Neoris)
Fábio Póvoa (Compera nTime) |
10h30 – 11h00 AM |
Coffee-Break |
11h00 – 12h30 PM |
Panel - "Mobile office: tools for a wireless world"
The applications and technologies that are speeding up and changing the way of working in small, medium-size and large corporations, taking the office everywhere.
Panelists
Luciano Campos (TIM)
Julio Ramos (Microsoft)
João Moretti (MobilePeople)
Kleber Meira (Abacomm) |
| 12h30 – 2h00 PM |
Lunch |
2h00 – 3h30 PM |
Presentations - "M-CRM: time to integrate customer service and cellphone"
New ways to serve and relate to the consume, considering mobile connectivity and the new wireless broadband networks.
Speakers
Miguel Cui (Claro)
Fabrício Cardoso (Oracle)
Alberto Leite (Supportcomm)
Gisele Boni (Avaya) |
| 3h30 – 4h00 PM |
Coffee-Break |
| 4h00 – 5h30 PM |
Panel - "Machine-to-Machine: cellphones beyond people"
Mobile communications are changing fundamentally the control of machines and appliances remotely, and that can lead to new business models.
Speakers
Marcelo Catapani (Motorola)
José Bertoni (Eletropaulo)
Nelson Guimarães Elvira (Vivo Empresas) |
| Oct 22, 2008 Wednesday |
| 8h30 – 9h00 AM |
Registration |
| 9h00 – 10h30 AM |
Presentations - "Localization: business opportunities"
In a world without boundaries and thoroughly mobile, locating consumers and collaborators becomes crucial for developing business.
Speakers
Thierry Alain Jean (Telenav)
Wlamir Molinari (Vivo)
Célio Rosa (Oracle)
Alexandre Borin (Ericsson) |
| 10h30 – 11h00 AM |
Coffee-Break |
| 11h00 – 12h30 PM |
Panel - "New generation of 3G appliances"
New resources and apps for smartphones and handsets that will be available with the spreading of 3G technology.
Speakers
Paulo Costa (HTC)
Henrique Monteiro (RIM)
Marcelo Zenga (Palm)
Fabio Rodrigues (Nokia) |
| 12h30 – 2h00 PM |
Lunch |
| 2h00 – 3h30 PM |
Presentations - "Mobile Commerce: the new marketplace"
With almost 130 million devices and Brazilian’s growing buying power, cellphones become a boosted selling channel.
Speakers
Cláudio Nasajon (Tagshop)
Roberto Rittes (Oi Paggo)
Mauro Faccioni Filho (Fazion Sistemas) |
| 3h30 – 4h00 PM |
Coffee-Break |
| 4h00 – 5h30 PM |
Panel - "M-finance: where banks, users and cellphones converge"
Be it as a credit card, e-wallet, or simply a communication means with the banking system, cellphones and mobile networks become essential in the realm of business transactions.
Panelists
Massayuki Fujimoto (Citibank)
Emerson Duran (Redecard)
Jansen da Costa (Ativa)
Raul Pavão (Evermobile) |
| Oct 23, 2008 Thursday |
| 8h30 – 9h00 AM |
Registration |
| 9h00 – 10h30 AM |
Presentations - "Mobile marketing: the Brazilian reality"
Large companies have already figured the importance of cellphones to speak to their customers. What are the boundaries and challenges of that market and which are the most efficient ways to explore that medium.
Speakers
Renato Virgili (AgênciaClick)
Cesar S. Cesar (Hands)
Fátima Pissarra (Nokia)
Leonardo Xavier (Pontomobi Interactive) |
| 10h30 – 11h00 AM |
Coffee-Break |
| 11h00 – 12h30 PM |
Panel - "The strategy of brands and agencies"
How large advertisers and main ad agencies are using cellphones as media and as a customer relation channel.
Speakers
Paulo Cesar Queiroz (DM9DDB)
Adilson Batista (Wunderman)
Carlos Alberto Teixeira (Gol) |
| 12h30 – 2h00 PM |
Lunch |
| 2h00 – 3h30 PM |
Presentations - "What does the consumer want, and how to approach it"
In which way mobility and connectivity do create new limits in the relationship with the consumer, thus giving him more power of decision.
Speakers
Igor Puga (ID/TBWA)
Antonio Bicarato (Africa)
Claudia Woods (Predicta) |
